The Truth About Publishing Options

How many promotions have you seen from publishing industry folks lately?

If you’re interested in writing and publishing a book, Facebook and Google are probably following you around the Internet showing you all sorts of ads about publishing options.

Thanks to a flood of conflicting ideas, most experts end up being about as clear as mud on where to start when it comes to choosing a publishing option.

I agree: The publishing industry these days is daunting.

Before self-publishing came along in such a big, digital way, the world was simpler. Either you wrote a book the publishing pros thought was good enough and bankable enough, or you didn’t. End of options.

Today, we are inundated with various publishing nuances, processes, and companies. You’d be nuts not to be at least a little confused and conflicted. It doesn’t help that everyone and their book-loving dog has an opinion about what you HAVE TO do with your book.

But I have an answer you might not have...

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Here’s the Way to Make Yourself Write

Do you feel the call to write your book but can’t seem to get any writing done?

Do you know it’s the right thing to do for your business, but you haven’t made much progress?

As a book coach, I see two big reasons people struggle with doing the writing they KNOW will make a difference, not to mention alleviate all the guilt they feel at not getting it done.

Here are the top two reasons people say they’re struggling with writing:

  1. Sitting down to write
  2. Finding time in a busy schedule

Today, I want to share with you what I do to get past the first of these struggles.

How in the world do you get yourself to just sit down and write?

(And why the heck is this even an issue in the first place?) 

If you know that a book will…

  1. Help you become a thought leader in your space
  2. Attract your ideal clients (automatically, if you have the right strategy)
  3. And make a lasting difference in people’s lives

…then why isn’t that knowledge enough to...

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Is Writing a Book to Help Your Business Worth It?

You’re a business owner, right? I am too. I know what it’s like to funnel most of your time, recourses, and energy toward earning an income. When you think about creating that thing that will take you to the next level, you feel overwhelmed.

As a wife and a mother, I also know what it’s like to live day-to-day, juggling responsibilities and family obligations.

You've got a LOT going on.

  • Earning income
  • Day-to-day business needs
  • Service commitments
  • Family obligations
  • Household responsibilities
  • Creativity, calling, purpose 

But I also know the high price we pay as human beings when we deny that sacred part of ourselves – our creative selves, our calling, our purpose in this world. It can make us feel like our lives have less meaning.

At the end of the day, when your head hits the pillow, ALL the accomplishments of your day still don’t seem like enough compared to all that you’re NOT doing.

Have you ever felt that way?

But what if you...

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How to Identify the Scary Stuff Holding You Back from Writing Your Book

Let’s say you want to write a book to help people avoid the same crap, the same heartbreak, and the same massive losses you’ve suffered as you live your life and pursue your dreams.

And let’s say that to fulfill this magical mission to share your wisdom, you’ve got to share the crap, the heartbreak, and the massive losses you’ve suffered…with the world.

That’s scary stuff. And it stops a lot of us from being our best and giving our most. But it doesn’t have to stop you.

Courage comes in many forms. Sometimes, all you need to see clearly is the obstacle in your way to realize that you can step right over it. So today, let’s take a look at what’s holding you back from serving at your highest.

1.     Fear of facing trauma or past pain. This is a doozy because the emotions we have tied up in past suffering aren’t just in our heads. Neurobiologists now say that trauma is actually stored in the body. So...

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How to Make Your Writing Concise

 

When I write magazine feature articles, I always—ALWAYS—write too much. During that first draft, I can’t help but write as much as I want. So, my articles start out too long, sometimes by up to 50% (yikes!).

On the opposite end, another writer I know ALWAYS writes way too little when she writes features. She ends up with an article that’s only 50% of what the word count SHOULD be. She has to go back and add more to what she wrote to meet the requirements.

We each have a style – mine is more detailed and maybe poetic, and hers is more factual and direct. Neither is wrong or right, but our styles do impact how hard we have to work (or not work) at being concise.

What’s your writing style? If you’re struggling to be concise, you might be more like me—there’s so MUCH you want to say! 

I have a hack for you. 

If you commonly read what you’ve written and have no idea what to cut because it all seems...

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To Write a Book or Not: How to Transform Past Pain into Hope for Others

Has anyone ever told you that you should write a book? That you should write down the story of your life or the story of that one experience you had nobody can believe?

And you said, “Yeah, I should. But I just can’t.”

Me too.

People started telling me that I should write down my story years ago. The first few times it was suggested, I dismissed it right away. It sounded ridiculous. How could I share all that information about myself—and everyone else in my life—with perfect strangers? Not only would I expose myself to all sorts of judgement, I’d be setting off an emotional bomb in my family.

Since then, I've shared a great deal about my life and story on an international level. Not only do I feel liberated by this process, but I’m hearing over and over again from people how my sharing is helping them to reframe their own lives, find healing, and share their stories of healing with a hurting world.

So if you’re considering...

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A message for you when you love and dislike someone at the same time

My uncle died. Sorry to kick this off on a depressing note, but there it is. I’m going to come around to something encouraging shortly, but sometimes, we have to go through the hard stuff to get there, you know?

Like getting through the thick layer of dislikable stuff to find the lovable part of that one family member.

I’ve lost a lot of family members and friends over the years—to cancer, lung disease, addiction, alcoholism, suicide, you name it.

Grief and I are old bedfellows.

But this one is unique. And I’m going to be frank about why, so hold onto your hat.

My uncle was wicked smart, well-traveled at a young age, a real animal lover, a multi-lingual and highly educated man of letters, an eagle scout, and a barbeque connoisseur.

He was also a hoarder and a sociopath.

And he looked at me like I was sex on a stick from the time I can remember. 

Here’s the thing about people who harm us: Sometimes we love them anyway.

My uncle was like...

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5 Stops to Make When You Wake Up Feeling Like a Failure

I woke up this morning about 6 am and did my best with the regular morning stuff.

By 8 am, I felt like I was an utter failure at all the things. All of them. Motherhood, entrepreneurship, online marketing, delegating, deadlines, friendship, you name it.

Do you ever wake up and feel defeated almost before you start?

First, I get pissed.

As I walked around my house turning off lights and adjusting the thermostat, I sent out an “I hate you” to people I can blame for my current obstacles, thought patterns, and core beliefs.

Not surprisingly, this anger at others and the damage they’ve done to me in the past gives me a momentary feeling of righteousness, a stomp-my-foot kind of justification, and a nearly physical rush of power.

But it doesn’t actually make me feel like less of a failure.

It’s at this point in my morning when I realize my thinking is irrational.

People who are failures don’t have thermostats. They can’t pay their light bills so...

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Behind the Scenes with Brendon Burchard

What happens when you interview online marketing and high performance expert Brendon Burchard? 

Ping-pong, white board jokes, snack breaks, and loads of hugs. 

If you're not familiar with Brendon, let me give you a few stats that might give you an idea of his impact in the world: Over 5 million people follow him on Facebook. He's a NYT Bestselling author and a trainer for over 2 million students. And his YouTube videos have over 100 million views. He's the creator of High Performance Academy and author of the new book High Performance Habits.

I had the lovely privilege of meeting Brendon in his new office in Portland this summer. Our interview for his cover story in the October issue of SUCCESS magazine lasted an hour and a half. 

It was his first-ever magazine interview, if you can believe that! He's built this huge biz without a PR campaign. The guy knows his stuff.

In person, Brendon is easy-going and quick to smile. When the photographer wanted some...

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Hire Or Write: Do You Have What It Takes to Write a Book Yourself?

One of my recent ghostwriting clients didn’t actually become a ghostwriting client. Let me explain.

He wanted to write a book about his incredible invention—something that revolutionized his industry. He was passionate about his field, had firsthand experience with the transformation possible, and was well-connected to others who could add stories and expertise to his book.

But he wasn’t a writer. He was an expert in his own work but not in the work of writing.

He reached out to me on a referral from another client, for whom I’d ghostwritten blogs and articles and white papers. He hoped I’d be willing and available to ghostwrite his entire book.

We talked. I listened to his findings, his personal transformation, and his description of the life he was now leading thanks to this work. He told me he had already been writing down ideas and pages of content.

And it got me thinking: When should someone who’s not a writer hire a pro and when should they...

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