Behind the Scenes with Brendon Burchard

What happens when you interview online marketing and high performance expert Brendon Burchard? 

Ping-pong, white board jokes, snack breaks, and loads of hugs. 

If you're not familiar with Brendon, let me give you a few stats that might give you an idea of his impact in the world: Over 5 million people follow him on Facebook. He's a NYT Bestselling author and a trainer for over 2 million students. And his YouTube videos have over 100 million views. He's the creator of High Performance Academy and author of the new book High Performance Habits.

I had the lovely privilege of meeting Brendon in his new office in Portland this summer. Our interview for his cover story in the October issue of SUCCESS magazine lasted an hour and a half. 

It was his first-ever magazine interview, if you can believe that! He's built this huge biz without a PR campaign. The guy knows his stuff.

In person, Brendon is easy-going and quick to smile. When the photographer wanted some candid shots, he played ping pong in the office, stood on the counters to write on a wall-size white board, and offered us snacks more times than I can count. An all-around fun and generous guy.

You can read more about him in the article. Here's a sneak peek:

Brendon Burchard’s High Performance Habits
After studying the research on more than 2 million people, the best-selling author shares the secrets behind improving every aspect of your life.

Brendon Burchard is the goofiest dancer you’ve ever seen.
He gallops onto the stage, his knees flying up as he hops, skips and claps his hands like he’s just won the lottery.

While he dances, most of the 1,500 people in the golden hotel ballroom audience clap, jump and sing right along with him.

Watching this guy leave caution and self-consciousness backstage inspires others to do the same. But the lightness in his step and the wide, easy smile on his face belie the effort and sheer will that go into spending four full days behind a microphone on his A game the entire time.

A few years ago, Burchard consulted with a professional sports trainer to explain the significant weight loss, muscle soreness and swelling he suffered after each of his biggest yearly events. The trainer told him the physical exertion he undergoes onstage results in the same strain on his body as running a marathon each day. Among the trainer’s recommendations to speed up recovery and thereby improve his next performance? Ice baths. Now Burchard retires to his hotel room after giving his all onstage each day and submerges himself in a bathtub full of ice water for 10-15 minutes.

The first few minutes are the hardest, he says. But he puts on a podcast and rolls with it, body shivering and teeth chattering, all for the sake of his life’s work and the people he serves. All so he can dance with abandon and inspire others to do the same.

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