One of my recent ghostwriting clients didn’t actually become a ghostwriting client. Let me explain.
He wanted to write a book about his incredible invention—something that revolutionized his industry. He was passionate about his field, had firsthand experience with the transformation possible, and was well-connected to others who could add stories and expertise to his book.
But he wasn’t a writer. He was an expert in his own work but not in the work of writing.
He reached out to me on a referral from another client, for whom I’d ghostwritten blogs and articles and white papers. He hoped I’d be willing and available to ghostwrite his entire book.
We talked. I listened to his findings, his personal transformation, and his description of the life he was now leading thanks to this work. He told me he had already been writing down ideas and pages of content.
And it got me thinking: When should someone who’s not a writer hire a pro and when should they...
In 2017, a very personal story of mine appeared in SUCCESS magazine. This wasn't a story covering the life of a celebrity or an entrepreneur. It wasn't a piece on how to acquire a vital business skill or a psychological trait that could make or break your success in life.
This article was about me and some brutal truths about my life.
I’ve had countless pieces published, but the fact that this one was going to be on newsstands was terrifying to think about in the days leading up to publication.
Writing about someone else’s struggles is enlightening. Writing about my own was empowering ... but scary.
Know what I mean? I learned a lot from that experience, and I continue to learn as I share my own story.
If you’re someone who is working toward building a business or writing a book based on what you’ve learned from your story or experiences, you’ll need to ask four big questions to tell your story in the right way.
What's the Point?
Do you want...
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