After 17 years helping business owners share their experience and expertise, I've developed a creative process that works if you're:
Stuck deciding on the right topic, outline, or publishing method - too many decisions!
Stalled out after writing a couple of chapters and unsure how to get yourself going again.
Waiting for that long, luxurious break when you'll finally have unlimited time to write (and a unicorn to ride... ).
Ready to automate your lead generation and find clients who are truly ready to invest in their work with you.
A small business owner, consultant, coach, blogger, online business owner, or creative service provider. This membership is for you if you want to write a book that would help potential clients see the benefits of working with you.
By the end of this program, you will have:
A Book-to-Business Plan That Lets You Turn Readers into Clients
Create a business model around your book, and follow the system that 6- and 7-figure authors use to grow their businesses with a book.
Chosen the Right Book Topic and Outline with Confidence
The right content and structure for your book helps your readers get results from your book, making it much more likely that they'll want to work with you.
The Skills to Write and Edit or to Hire Help to Finish Your Book
Create ease and enjoyment in your writing process, and learn how to polish your final draft for professional results, as you sort which tasks you'll need pro help to complete.
Branding and Marketing Resources for a Customizable Launch
Develop a look and style for you book brand, and select the marketing and launch steps that suit your budget and schedule.
Self-Publishing Know-How and Vetted Resources to Get Your Book Done
Find clarity in your publishing path, and get help choosing the best platforms and tech help for your goals.
So what I'm really saying is...
The Book-to-Business Club has all the tools, resources, and guidance you need to write a book and create an intentional plan for a business that's less stressful, more productive, and better equipped to give you the freedom and flexibility you started your business to enjoy in the first place.
“As someone who has worked with Amy before, she’s worth Every. Single. Penny! My book went from an idea to publishing in less time than I could have done on my own...Her coaching was the key to me breaking through to get it done. Highly recommend Amy!"
Rebecca Branstetter, Ph.D.
School Psychologist, Speaker, and Author
The Book-to-Business Club can help you write a successful book that upgrades your business, and NOW it's open to new members.
My Previous Clients Want You to Know:
“It was Amy Anderson who took a good book and made it great. Amy, you are amazing, and I am grateful to have had your extreme talent infused into this project.”
New York Times Bestselling Author and Success Mentor
Bestselling Author, Speaker, and Host of The Foot Traffic Podcast
Here's what's inside the Club:
Seven digital Rooms hold easy-to-use, effective resources for each stage of your book writing journey.
The Business Table
Visualize the steps to your business goals and develop your overall book strategy.
Pull up a chair at the virtual Business Table. You'll find the training you need to develop the right business strategy around our book, so you can make every action and writing session count toward achieving your goals.
When you leave the Business Table, you can have a completed Book-to-Business Bridge™ that functions as a step-by-step map to a thriving business based on your book.
Get Business-Building Resources Like These:
Book-to-Business Bridge™ Video Training
that walks you through creating your own bridge with the specific steps, milestones, and methods you’ll need to reach your goals. You'll see exactly how to connect your book to your business. And I'll give you examples and stories from my clients' bridges so you can picture your own book-to-business journey with clarity.
Book-to-Business Bridge™ Downloadable Workbook
that you can customize and follow to reach your business goals. This multi-page workbook will be with you throughout your entire book planning, writing, and marketing journey.
Client Journey Templates
you can use as models when developing your own service packages, freebies, and funnels to go with your book as you grow your business.
Reader Research Guide
to help you uncover what your readers want so you know what they need before you start writing for them.
from website builders to sales page platforms, including my favorite resources that my clients and I have used to build our own businesses.
The Planning Lounge
Choose your book topic, plan your outline, and map out the content of your book.
In the Planning Lounge, you'll see what content belongs in your book and what content belongs in the other steps of your Book-to-Business Bridge. You'll also see how an outline can work for even the most organizationally-challenged among us.
With these resources, you'll create an outline that not only maps out what content your readers need, but also what you're writing about each day so you sit down ready to roll and avoid getting stuck.
Get Planning Resources Like These:
Book Topic Selection Tool
to help narrow down your book topic to one that resonates with readers, gets results, and helps grow your business.
Book Outline Guide
with options for organizing and structuring your book in a way that suits your style, content, and learning preferences. You'll be able to develop an outline that frees you up to spend your valuable time writing instead of fearing the blank page or wondering what to do next.
Mix and Match Book Structuring Chart
for organizing all your stories, lessons, and ideas into an easy-to-read structure that will engage your readers emotionally and help them get the results they want from your content.
Source Questionnaire Template
to help you interview people for your book as sources of information and case studies, asking the right questions to get powerful content.
The Writing Room
Enjoy writing the first complete draft of your book with professional writing techniques.
With your outline in hand, step into the Writing Room. Welcome to the fun of drafting your book! Even if you don't have a ton of extra time, a lot of writing experience, or a track record of consistency with content, you'll see how easy it can be to establish a writing routine and get your first book draft onto the page with just a little accountability and guidance.
In this training, we'll use my personal writing techniques to battle perfectionism, procrastination, and writer's block so you can write even on days when you're not inspired.
Get Writing Resources Like These:
Writing Process Accelerator Downloadable Workbook
so you can customize your writing process according to your schedule, style, and preferences.
Writing Process Accelerator Video Training
where I'll share my personal favorites when it comes to optimizing my own process and getting the most out of every writing session.
Break Through Writer's Block Downloadable Guide
with the most common symptoms of writer’s block, their root causes, and strategies for beating them so you can keep moving.
Storytelling Structure Guide
to help you write your stories and case studies as interesting, engaging, and logical examples that will keep people reading. This basic storytelling structure will help you write with more emotion and confidence.
The Editing Hall
Edit and polish your book draft to reflect your professionalism and help readers get results.
Editing a book is really just reading it and looking for certain specific factors that can make or break your readers’ ability to get results from what you wrote. If they can’t get results, they won’t work with you further, so this step is vital to your achieving the business growth you want.
In this training, I’ll share professional shortcuts and checklists used by the best book editors. You’ll also get tips for hiring help to cover details you don't want to tackle on your own. With the right editing, your book will be professional, powerful, and accessible to your readers.
Get Editing Resources Like These:
Developmental and Copyediting Video Training
that breaks it all down into action steps, so you can view your writing with more objectivity and make the tough choices that turn a good book into a great one.
Developmental Editing Checklist
with a professional editor’s take on frequent first draft structural weaknesses to watch for in your book and how to fix them fast.
of the most common errors authors make in spelling, grammar, and punctuation that can trip up your readers, damage your brand, and diminish your professional image.
Beta Reader Review Template
to give to trusted early readers who will give you both positive and constructive feedback at this stage of your writing and help you forge ahead with confidence in your content.
The Branding Bar
Mix up the right branding for your message with pro tips on imaging and messaging.
At the Branding Bar, you'll get resources and tips to create a book brand that reflects your values, speaks to your readers, and elevates your reputation.
You'll also get help crafting the messaging on the outside of your book, in your author bio, and on your book's website. You can simplify branding and align your book design with your existing brand if you like. You can either DIY the pieces you need or find the right freelance help to create the polished look and feel that will wow your future clients.
Get Branding Resources Like These:
Build Your Own Brand Guide
to lay out your brand values, themes, and even color scheme. Learn the basics of a brand that reflects the real you and your message, while presenting your book in the best light.
Book Design Breakdown
for a big picture of the design and branding that can make your book shine, divided into must-haves and nice-to-haves. You'll see how you can create a DIY book cover and layout if you're watching your budget, but you'll also learn the difference between a DIY design and a freelance pro design so you can make the most of your money and time.
for writing your author bio, back of book summary, and website content in a way that presents you and your book clearly to readers and prospective clients.
Checklist for Choosing Images
that go inside your book and on your marketing materials. Selecting the right images can raise the impact of your messaging, while choosing the wrong ones can prevent readers' progress in their client journey. Also get resources for free image sites so you can save money on design work.
The Marketing Buffet
Select the marketing activities to help you meet your goals and fit with your schedule.
At the Marketing Buffet, you can select the book launch activities that are right for your schedule, budget, and business goals. You'll learn how to launch in a simple way or go all out with a full-time effort toward promoting your book.
Remember that marketing doesn't stop after you launch your book. The tools in this member's room will help you launch your book and keep it on the forefront of readers' minds long after that first 30 days online.
Get Marketing Resources Like These:
The Book-to-Business Marketing Map
to plan your marketing strategy and execute a checklist of basic activities for your book launch and continued sales. Use this set of worksheets to ensure you're reaching the right people with your book, and add on to it by choosing other resources in the Marketing Buffet.
Author Platform Guide
with tips for creating a book website or landing page that speaks to your ideal reader and helps them make the decision to buy your book, plus tech resources for all budgets.
Social Media Content Creation Plan
using your book's content as the source of your posts, videos, and live streams. As soon as you have a few pages written, this planner will help you piece it down into postable bits, saving you time and agony creating new content as you write.
Book Reviews and Book Tours
to help you plan a virtual book tour with book bloggers and other tour hosts that offer ready-made audiences who'd like to read your book. You'll also learn how to garner book reviews that will bolster your ranking on Amazon and raise your credibility as an author.
Advertising for Authors
provides a rundown of the advertising opportunities you can use to promote your book and build your community. From Facebook and Amazon to targeted book website advertising, this guide will give you ideas, copywriting tips, and budget basics so you can plan a winning ad strategy.
Podcast Promotions 101
to give you the tools and perspective you need to pitch podcast hosts and market your book for free on industry shows. With a pitch template and advice from a podcast booker, you'll be ahead of the curve in gaining needed PR.
The Self-Publishing Kitchen
Get the recipe for a bestseller and creating a successful self-published book.
Self-publishing can feel intimidating when you're new to it, but there are tools and tips that will make your process smoother and your results more professional. If you're not sure where to start, you're not alone. With the resources in this member's room, you'll feel supported as you make choices for your book.
If a bestseller is on your wish list, there are ways to boost your odds that don't involve gaming the system or devoting your entire life to learning Amazon algorithms.
Get Self-Publishing Resources Like These:
Self-Publishing vs. Traditional Publishing
comparison guide of pros and cons to help you feel confident about your choice either way and move ahead with clarity.
Self-Publishing Lingo List
of terms you'll encounter on your journey to create your book. Wade through the confusion and get clear on what's actually going on.
How to Hire Freelancers
to help you evaluate the remaining steps in your book journey, as well as your time and budget, and only hire help for what you need. You'll learn where to find contractors to help edit, design, and finalize self-publishing steps, as well as how to evaluate them before you hire.
Book Sales and Tracking Chart
to keep you up-to-date on how your book is selling and what you can do to maximize exposure once it's published. Plus, ensure your book sales are feeding new clients into your business and paying for your efforts.
Amazon for Authors Guide
for a big picture look at what self-publishing through Kindle Direct Publishing can do for you and your business, as well as the step-by-step process to get your book online. This easy-to-follow guide covers ebooks, print books, formatting, and uploading your files, as well as the basics of your Amazon author site and book page.
Self-Publishing Resources List
that we use to work with professionals in the self-publishing industry. Get our recommendations and save time researching.
Book Formatting Cheat Sheet
to help you format your draft in a professional manner and make it easier (that means cheaper!) for your interior layout designer to convert files.
ISBN and Bar Code Checklist
to make sure you have the right details for each version of your book and that you understand the where and why of each requirement.
I love my clients:
“Amy is masterful and I LOVE the results of working with her. She is a wizard with words and really gets what it takes to get your message across to whatever audience you are addressing.”
Dr. Jackie Black, Ph.D., BCC
Marriage Expert, Educator and Board Certified Coach
Certified Marketing and Onstage Power Coach
Want Personalized Help from Amy?
The Upgraded Membership is for you.
This exclusive membership option offers monthly one-on-one calls with me to get feedback, support, and guidance from a professional book editor and writing coach along your entire book journey. These monthly calls allow you to ask questions and get direct answers as long as you are a member of the Club.
This book writing program gives you ALL you need to write a book that can build your business at the same time.
I created this program to help you get where you want to go, even if you're going through a tough time. So I'm inviting you to join now for only...
The self-paced creative experience of writing your own book in your own time and with your own goals in mind.
The step-by-step book writing process used by an experienced ghostwriter, book editor, and writing coach to bestselling authors.
The self-publishing steps you need to get your book into the world quickly and professionally.
Plus, the complete Book-to-Business Bridge™ planning system to map out the exact strategies and actions to reach your business goals with your book.
Questions Our Authors Have Had Before Clicking to the Next Page
Why is there a six-month minimum to join?
What if I don’t have my book idea nailed down yet?
Can I join the Club if I’ve already started a book?
I’ve written a book in the past. Can this Club still help me?
What if I don’t finish my book in six months?
Will the book I write in this program be a bestseller?
What will I get when I join?
How do I cancel?
Join the Club for six months and get all you need in one place.
The Book-to-Business Club is a monthly membership that starts at $158 per month with a minimum commitment of 6 months.
Why 6 months? Can't you write and self-publish a book faster than that?
Yes, and if all you want is to write and self-publish a book, this program offers that and a lot more.
But if what you want is to turn readers into clients and create a way to automate your business growth with a book as the starting point, PLUS write and self-publish a book, then this program will help you do all of that in one place. You will need at least 6 months to do the work.
Ready to get it all done in one place? Let's go.
Still Not Sure?
Grab your seat in the Club if any of this sounds like you:
You're still working out what your book topic will be, but you know you want to write and publish with the most effective, simple-to-use strategies that the pros use to grow their business with a book.
You've been working on your book for months (or years!) and just can't get any traction. Not to mention, you're not sure if what you've written is even any good at this point, so you could really use some clarity and direction.
You're inspired by the potential profit that a book can serve up and stoked to work on something that could transform your business into a more enjoyable, efficient, and powerful version of the one you started.
You're excited to try the Book-to-Business Bridge™ concept on your own business. You're envisioning yourself with a book that's actually helping your business six months from now thanks to the steps in this simple, impactful program.
You feel secure knowing that you can cancel anytime after the first six months. You can either keep your Club membership access and continue to create and market your book using the updated resources regularly added to the Club, or you can keep what you've learned and move on.
Okay...are you ready to create a book that can establish you as an authority in your field,
kickstart your goals,
reach more people,
and upgrade your business?
Now that you have all the info, you can trust yourself on this decision. You can use this proven system to create a book that's the center of a business plan designed to bring you the right readers, who can become loyal, enthusiastic clients.
And a couple more clients have this to say:
“The coaching I’ve received from Amy has been incredible because it has forever changed my perspective on writing and more importantly, it’s given me more confidence in who I am and what I say. Honestly, Amy helped me feel that my story, told correctly, can be powerful.”
Founder of Branch Solutions Group