You wonder if your book idea is any good. You don’t know how to structure and organize your book. You don't know where to find the time (and self-discipline!) to write. And you don’t know what to do to get it published.
Build a community. An emotionally engaging book about your experience and expertise can connect with potential clients and partners like nothing else can. It's time to move beyond helping one person at a time and build a community of followers.
Create a system. A book organized around a sound strategy, a professional structure, and a step-by-step execution process delivers results for your readers. You can use a system to move people through your work together, making your efforts consistent and efficient.
Enhance your reputation. A well-written and edited book stands far and above the other rushed, short-cut books on the market by your competitors. You will attract the right clients with a book that represents your standards as a thought leader.
Create opportunities. The right publishing and marketing approach for your particular vision is what matters most, not what all the gurus say. Whether you use your book for speaking gigs, lead generation, or part of your coaching curriculum, it's time to make the right choices for you and your business.
In 2017, over 90% of U.S. citizens read at least 5 books.
Self-publishing is a $1.25 billion industry in the United States alone. And it's growing.
Publishing a book can boost a company’s ability to generate new clients by 63%.
I’ve read letters from countless people who held a magazine in their hands and were moved, inspired, and prompted to act thanks to one person’s story.
And it wasn’t because the featured person was famous. Some of the most impactful, enlightening, and memorable stories were about people I had never heard of until writing about them.
For years as a business owner, I helped other people share their stories and never thought of sharing my own. Until one day, I was asked to write about my own story for SUCCESS magazine.
From that point on, everything changed.
I understood in a deeper way what it meant to be authentic, vulnerable, and open with the people I wanted to help. I heard directly from people whose lives were touched by my sharing. And my willingness to tell my story earned respect—and business.
Today, I guide experts, artists, entrepreneurs, and coaches on the journey of writing a book about their experience and expertise.
You can hear from people all over the world who read YOUR story and see themselves in the pages. And you can earn the trust, admiration, and business of people who need your experience and expertise to guide them.
Knowing you’re creating the right book at the right time gives you a sense of purpose. Without a clear vision, many authors end up writing books that cover too much varied material and fail to make a strong impact with readers.
As you organize your content around a proven system, you’ll create a map to follow in writing your book. Trying to get all your ideas down on the page will overwhelm you if you don’t have a clear path to follow.
Small, consistent action creates a rhythm that achieves big results—both in business and in writing. Many new authors fall into the habit of writing only when inspiration strikes and give up on their book when they can’t make consistent progress.
Editing and proofreading are like icing on the cake—but who wants cake without icing? Putting an unedited book into your readers hands can not only drive them away but ruin your professional reputation in the process.
Getting your book published and into the hands of the right readers is the ultimate goal. Many otherwise savvy would-be authors fall prey to deceptive publishing practices or costly marketing schemes.
Where would I start?
What topic should I choose?
Am I ready to share my personal story?
How do I organize my ideas?
How do I structure a book?
How do I fight the fear?
How do I write around a full-time job, business, and family obligations?
How will I get myself to sit down and make it a priority?
Do I need a writing routine?
Can I write a book in under an hour a day?
How will I keep going without an outside deadline to motivate me?
What do I do when I feel stuck?
Should I self-publish or traditionally publish?
Do I need an agent or an editor?
If I self-publish, how do I do that?
What kind of marketing really works?
Who will read it?
How do I deal with negative reviews?
You’ve got to write the right book at the right time for the right people.
The right book creates a community of followers. With a community of followers, you can pursue your deep work in the world. You can attract the right clients. You can share a system that codifies your solutions and lessons to help people get results. And you can become the industry leader you know you can be.
It all starts with the right book.
But...maybe you’ve seen book-writing programs that encourage you to write a book in 30 or 90 days. How about the ones that suggest you just record yourself talking and publish the transcript as a book?
While there are systems for that approach if those are the results you want, the challenge many authors find in this type of speed-over-quality process is this:
I work with authors who not only want to create a business building tool, but they also want to create a lasting, impactful, and meaningful book. A book that alters perspectives. A book that changes lives. Including your own.
The book writing journey will change you AND your business.
Write your book in six monthly steps. Timelines, guides, checklists, and charts will organize your ideas and help you create a road map you can follow each month. I’ve also created short training videos to explain new strategies and share quick tips on how to get the most out of each step.
Get six 90-minute live virtual Writing Workshops with me and the mastermind team. In each informative and interactive workshop, we’ll go deeper into one big step toward completing your book. These sessions won’t just be about staring at a talking head. We’ll be working and forging ahead together. During each workshop, you’ll have time to write, reflect, and expand your vision as you make progress toward your finished manuscript.
Get six live virtual Q&A Sessions with me and receive the feedback you need to clear your head and keep moving. No more staying stuck because you’re not sure if one part of your book works or you’ve hit a wall with how to move forward.
Be part of The Right Book Mastermind members-only Facebook community for 1 year where you’ll find like-minded experts, artists, entrepreneurs, and coaches who are on a journey to share their stories and build their businesses. You’ll also find accountability and encouragement here as you share your challenges and triumphs.
Receive support and guidance as you go so you can affirm your direction, maintain your momentum, and overcome any hurdles as a group. Writing does not need to be a solitary pursuit.
You’ll have people who truly understand what you’re doing and who can offer the kind of support that only comes from empathy.
Yes, you will be the one doing the writing. But those late-night questions, storytelling self-doubts, and editing frustrations that arise for everyone who ever writes a book won’t win with you.
When you jump into writing without a solid strategy and book structure, you can get lost, discouraged, and even blocked. We’ll get you started fast but strong, so you can stay the course.
In the first month, we’ll think through your entire book, starting with your overall mission and message. You’ll narrow down your book topic, and you’ll build a system to deliver your lessons so readers get results. You'll examine your personal feelings around stories you want to share. Then we’ll ensure that your book achieves your larger goals. As we wrap the month, we’ll start sketching out a rough marketing strategy so you can think through the resources you’ll need to move ahead.
There’s more to organizing your ideas than putting everything in alphabetical order. A book’s structure can make or break your readers’ experience with your writing and enhance their ability to get results from your advice.
If I handed you a box of ketchup instead of a bottle of ketchup, would you take it? Not likely. If I handed you a jar of bread, would that look appetizing to you? Doubtful. How you present your content determines whether or not people will consume it. Your book’s structure is like a container for your ideas, stories, and lessons. In this month, we’ll create the structure for your book, outline your chapters, and prepare a table of contents so that your container is as appealing as it is appropriate.
Perfectionism is the most common obstacle to consistent writing. Setting yourself up for success in writing your first draft is essential, and that starts with commitment and creativity—not a ton of extra time.
This month, you’ll start writing your first draft. We’ll take a close look at your creative process, your preferences, and your schedule to optimize a writing routine that works for you and the demands of your life and business. When it comes to building momentum, a little time goes a long way. We’ll also examine how your writing commitment meets your goals and how you can get the most out of each writing session. The accountability and support of the mastermind will help you write each part of your book and increase your confidence as you see results.
It takes time to build awareness and enthusiasm about your release, so don’t wait until you’ve written the entire book before you begin marketing to the right readers and fans.
By expanding the marketing strategy you began in Month 1, you can gather readers, fans, and even promoters who will help you spread the word about your upcoming launch. During this month, as you continue to write your first draft, we’ll dig deeper into marketing and publishing concepts to help you firm up your plans. Will you use your book as a lead generation tool or part of a coaching package? We’ll also tap into the power of other people’s expectations and outside deadlines to keep you motivated as you continue to write your first draft.
Authors who publish their first full draft without applying a bird’s eye view to their content, mission, and overall message often miss major problems with their manuscripts that stand in the way of effective, successful books.
When you fly over a farm in a plane, you see a patchwork quilt of land, dotted with trees, ponds, and buildings. If you saw from the plane that there was a big hole in the barn roof, you’d land the plane and fix it. You wouldn’t get sidetracked with painting the fence on your way there. Now is the time in your writing process for fixing the big issues of your book, reviewing your structure to be sure it still holds, and applying any notes you made as you wrote your first draft. By the end of this month, you’ll have a solid second draft that’s ready for finer edits.
Copyediting is about catching the grammar and spelling errors that make you look less-than-professional, but it’s also about making the reading process as easy as possible for your people so they want to keep reading.
Spelling and grammar errors—or the fear of them—stop a lot of people from writing books. There’s an assumption that everyone who publishes a book writes with perfect grammar. Wrong! The truth is every professional writer makes errors, and every writer needs to copyedit their work. This phase of editing is like the final polish on your prose, and it sets your book apart from more rushed, less-refined books. The copyediting phase is also an opportunity to prepare yourself mentally and emotionally for the publication of your book. You’re almost there!
The Derriere in the Chair Challenge is a weekly challenge that gives you an attainable goal so you’re motivated to get your rear in the chair and actually write!
Each time you complete a Derriere in the Chair Challenge, you’ll be entered to win fun prizes. Staying consistent and writing your book can be rewarding in surprising ways!
You could write the book yourself using free resources, motivate yourself to stay consistent, and then hold yourself accountable to see the whole thing through. You’d pay $0, but most people who try to write a book totally alone spend YEARS writing it. Not to mention the agonizing moments of self-doubt.
You could hire a writing coach to work with you one-on-one throughout your book-writing process. They would guide you, share their writing experience, and motivate you to hit your deadlines. You’d pay between $7,000 and $35,000 over 6 months.
You could hire a ghostwriter, who would interview you, organize your ideas and content, and do their very best to recreate your voice as they wrote your book for you. You’d pay between $20,000 and $75,000 (or more) over 6 months.
Delivering the overall Trail Guide to your book writing journey in full detail, the six monthly Training Packs include your timeline, action plan, and troubleshooting resources all together. Inside, you’ll find the process you need to structure, write, and polish your book. You’ll write with confidence that you’re moving in the right direction.
Get behind-the-scenes access to professional book writing systems, processes, and shortcuts in ways you can implement right away. I’ll spend time with you each month illuminating that month’s Training Pack and sharing exactly how I use the strategies in my own work and the work of my author clients. Then, I’ll show you how to apply the same strategies in your own book writing.
About halfway through each month, we’ll get together again to make sure you’re on the right track. You can send your questions, ask for feedback on your ideas, and get the support and guidance you’re craving. You do NOT have to write your book alone. During these interactive sessions, I’ll help you with all aspects of your book writing process.
Wouldn’t it be lovely to come together with other people who are writing their own books and share the journey? That’s what the Mastermind Facebook community will enable you to do every day. You’ll meet and connect with other experts, artists, entrepreneurs, and coaches who are ready to cheer you on, offer supportive feedback, and give you that extra accountability when you need it. Your access won’t end after the six months are up, so you can still chat about marketing, ask publishing questions, and share your launch success with your fellow authors.
With our Derriere in the Chair Challenges, you’ll know what to strive for each week and be motivated to sit down and write. Plus, you’ll get rewarded for staying on track with prizes and surprises along the way. Consistency never felt so fun!
Think about it like this: You already write at least 500 words a day in emails alone! What if you put those words in your book draft?
And that’s if you only write for 10 weeks! If you’ve already got ideas written or if you write more than 500 words a day, you’re ahead of the curve.
One of my favorite ways to create is in a small group. There’s something magical about a group of creative, wise, caring people coming together to share ideas, get feedback, and write powerful stories.
If you also love the sound of that kind of creative, productive experience, you’ll want to join me for the online half-day Right Book Writing Retreat.
As a Weekly Member of The Right Book Mastermind, you’ll receive everything Monthly Members do, plus admission to the Right Book Writing Retreat, an online half-day creative workshop to release your idea in the best way for you.
The retreat is a working one, so you won’t just be listening to me lecture. We’ll be working, writing, strategizing. You’ll receive feedback for your ideas and support for your challenges. And you’ll gain clarity and direction as you create with other experts, artists, entrepreneurs, and coaches beginning their own book writing journey.
I’ll share my best how-to’s and hacks, so you get a full behind-the-scenes picture of the book writing process I use to help create bestselling books with my author clients. This means I’ll give you writing exercises, strategy guidance, and insider tips.
Behind the scenes of a bestselling book-writing process
I’ll show you step-by-step how I walk bestselling authors through developing a winning book strategy, structure, and writing process. Then we’ll get started developing YOUR strategy, structure, and process so you can write right away!
In the Right Book Writing Retreat, we’ll discuss:
And we’ll work hands-on together so you’re sure to get:
Feedback on the viability of your book idea and in-depth analysis of your book writing questions.
Insights for your book marketing strategy and ideas for attracting your ideal readers and clients.
A front row seat to group coaching where you can learn from others and gain new perspective and insights.
On this full-hour strategy session with me via video conferencing, you can:
Just you and me: talking strategy, writing, and your soon-to-be-published book!
As a Weekly Member of The Right Book Mastermind, you’ll receive special invitations to 20 weekly Group Writing Sessions.
In these Group Writing Sessions, we’ll work heads-down, hands-on-keyboard to establish the vital rhythm you need to succeed. These are sacred times to write, think, and edit shoulder-to-shoulder with others who are on the same path.
We’ll also have a short group coaching time where we’ll set our writing session goals for that day, and I’ll answer any quick questions that may come up.
These sessions are EXACTLY what you need if you have trouble writing consistently. Without a solid writing rhythm, you will find it nearly impossible to finish your book.
How would having someone hold you accountable for writing an hour each week change your progress toward your book writing goal? How much closer would your dream be to a reality?
As a book editor for New York Times, Wall Street Journal, USA Today, and Amazon bestselling books, I’ve helped experts at all levels to get their message across in a way that resonates with readers, builds their reputation in the industry, and changes lives.
As a member of The Right Book Mastermind, you have the opportunity to let me read your finished manuscript and help you give it that extra professional edge.
When I do a full-service edit of a 50,000-word book, my typical fee is $15,000.
When I do Manuscript Review for a 50,000-word book, my typical fee is $3,500.
Through this program, I offer Manuscript Review Service to clients who want the input and suggestions of a professional editor at a SPECIAL RATE I only provide to mastermind members.
To be sure you’ve done all you can to create the best book possible, you’ll have one year from your enrollment to receive your Manuscript Review and work with me to get your professional editorial report.
"It was Amy Anderson who took a good book and made it great. Amy, you are amazing, and I am grateful to have had your extreme talent infused into this project."
"Now I feel like I'm accomplishing writing tasks each week. Amy’s trainings are easy to follow, make me think, and I feel like she shares everything in such a way that everyone can relate. I’d recommend working with Amy because she has the knowledge and expertise needed to take your writing to the next level. She's real, she shares, and she listens to us. In a nutshell, she's amazing at what she does."
"Amy Anderson is a word genius. I asked her a question I'd had on my mind for months about my forthcoming book. Within two minutes she had gifted me the exact feedback and direction I'd been searching for. One simple tip (from a pro) that I'll now be implementing in every chapter of my book."
"We had a draft of my book "Real Leadership," and it needed serious work to organize, focus, and fine-tune the message. Amy edited the book and did an outstanding job. She took a great story and turned it into a great book. She has an outstanding sense of effective communication and messaging."
In this special training, you’ll walk through an easy-to-follow but powerful system for optimizing your content creation. With this plan, you’ll use your book content for ALL your content marketing – that means no more agonizing over social media, blog posts, or other free content during the time you’re writing your book. (This is the perfect way to free up the time you need to write your book!)
The One-Stop Content Creation Plan training video where I show you how the plan works, what kind of content you can stop creating, and how to replace it with content from you book – even if it’s not finished yet.
The One-Stop Content Creation Plan downloadable guide so you can customize your plan for your platform, content channels, and marketing goals.
A special, live One-Stop Content Creation Planning Session with me and a small group where we walk through specific examples of this process in action and you get all your questions answered so you can step away from the content treadmill and start the journey to writing your book.
With the One-Stop Content Creation Plan, you’ll stop wasting time on content that’s not building your business and start investing time in a book that can do that and so much more.
Are you overwhelmed by all the options for marketing and publishing your book?
Do you wish someone would just lay it all out in plain language so you can see clearly what’s right for you?
I’m excited to introduce you to Morgan McDonald, Founder and CEO of Paper Raven Books. Morgan will join us during our marketing and publishing month to offer bonus training from a publisher’s perspective.
You’ll get Morgan’s insight and professional experience on:
Save yourself hours of research and tons of anxiety by joining us for this information-packed, easy-to-follow session.
When you’re ready to talk tactics for your book’s marketing, you’ll get a one-on-one call with Morgan McDonald, Founder and CEO of Paper Raven Books. This is an incredible opportunity to get personalized guidance from a publishing pro. This bonus is ONLY AVAILABLE FOR 72 HOURS and ONLY 10 spots are available!
In your personal 1-hour consultation, Morgan will walk you through ideas for your own high-impact book launch. With Morgan as your guide, you’ll:
Your one-on-one strategy call with Morgan can be scheduled after her Special Guest Mastery Session, so you can apply what you learned to your own book journey.
I’ve designed this program to give you the entire process you need to write your book—the book you’ve dreamed of and that your people have been waiting for.
If you join the program, attend the sessions, and implement the tools, and you don’t see how this process can help you achieve your book-writing goal, simply send me an email within the first 30 days and you’ll receive a full refund – no problems, no hassle.
"I have a bestselling book on Amazon now. I get SO MUCH credibility and opportunities from the book. I have recently recorded the audio book, and the engineer has done hundreds of books and says mine was very, very well written. I’m so lucky to have worked with Amy. She never takes over the book or dominates the work. Her concern was my voice first, then a bestseller second. I have almost flawless reviews on Amazon to show for it."
"Amy has a sophisticated quality far superior to the “rock star” hype of other coaches. I’ve taken many, many courses. Hers hit the heart and the head."
In the first Month of our mastermind, we’ll help you clarify your mission, develop your message, and narrow down your book topic. As long as you have a general idea of what you’d like to write about – or a few topics to choose from – the guidance in this program will help you determine what topic is right for you right now.
Several times, authors have come to me with partial drafts of a book written. The approach is the same whether you’ve written 100 words or 10,000 words: We start by determining the right topic for right now. Then we lay out a strategy for the book organization so you’re delivering your message in the best way possible. As long as you are willing to go back and do this foundational work, and then return to writing, this program can offer you support, guidance, and structure on your journey so you don’t have to go it alone.
If you have a book already published, first let me say: Congratulations! That is a major accomplishment, and I’m glad to hear that you have another book dream. The writing process evolves as we do, and so do our topics, our audiences, and our stories. I would welcome you into this program and trust that you’ll find a fresh, exciting experience with your next book.
While I recommend that you take at least six months to complete your book writing, you can adjust the timeline to whatever suits your schedule, style, and needs. If you choose to aim for a shorter timeline, I encourage you to take all six steps in the program, even if you fast-track through a couple them. You can also take longer than six months to create your book, as you’ll have access to the program materials for a full year.
We’re so excited to offer a marketing and publishing Special Guest Mastery Session in The Right Book Mastermind. This intensive session will offer you guidance as you create your marketing plan and decide on the best publishing options for your particular circumstances. However, The Right Book program is aimed at helping you complete a written manuscript, not on the logistics of getting your document ready for upload or designing your book cover. That said, we want you to feel prepared to make the best choices you can. We will offer you recommended resources you can pursue to complete the publication process when your book is written and ready to go!
While we focus primarily on the writing process in this mastermind, in my experience bestseller status is attainable for some first-time authors. Of course, every publication and retail platform has different criteria for determining what makes your book a bestseller. A bestseller at the top of a niche list on Amazon and one at the top of the New York Times nonfiction list got to the top of those lists for very different reasons (some of them pretty subjective). The good news in the current state of bestsellers is that you have a considerable amount of control when it comes to setting up the right conditions for your own bestseller status. It’s basically a formula of great book + great marketing + great brand platform = great early sales of the book. We’re here to help you get the ingredients right so you can maximize your chance for success.
Over the years, I’ve met people who have deep calling to share their story with others. As an entrepreneur since 2004, I’ve seen firsthand the value of sharing my story, experience, and expertise with people I want to help. I created this program to help people promote their business, build their brand, and help others by writing a book about their experience and expertise. But for some people, the book they want to write isn’t related to their career. It is however related to their calling in this world. While there are aspects of this program that are tailored for maximizing a book’s benefit to a business, the 6-step process can apply to your nonfiction book whether it’s for business or pleasure. Join us!
"Amy is masterful and I LOVE the results of working with her. She is a wizard with words and really gets what it takes to get your message across to whatever audience you are addressing."
"The coaching I’ve received from Amy has been incredible because it has forever changed my perspective on writing and more importantly, it’s given me more confidence in who I am and what I say. Honestly, Amy helped me feel that my story, told correctly, can be powerful."
"Working with Amy resulted in a beautiful book. She pulled stories out of me that I didn't even think to add in. Amy truly added value to the book, and it wouldn't have been the same book without her."
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