Connect with your ideal clients through authentic marketing, impactful writing, and consistent messaging.

You really can create messaging that grows your business.


Every time you think about the impact you could have, you get excited about the possibilities.

You know you have a mission to share, but you're having trouble getting the message across.

When you sit down to share your message, you don’t know how to put your thoughts into words that will move people to action. 

You aren’t sure how to simplify complex topics.

You don’t know how to write copy that sells.

Most of all, you don't know where to start.

What you DO know is that clear, impactful messaging can build community and revenue.

Attract the right people. With the right messaging, you’ll attract people who are interested in what you offer. It’s time to write about the topics your people really want to read, in a way that keeps them coming back for more.

Engage your community. Building a relationship is essential if you want to turn readers into clients. You can engage your community with emotionally impactful writing and build trust through messaging with heart.

Be a thought leader. Consistent messaging lets people know you’re reliable and an expert in your field. Now is the time to start expanding your reputation as the thought leader you truly are.

Make sales. Writing sales and marketing copy doesn’t have to be hard, but it does take a little practice. You can learn simple but powerful strategies that will dramatically change your results.

The right messaging can enhance your reputation, attract your ideal clients, and deliver continual growth to your business.

Content marketing generates 3x as many leads as advertising.

Build a Following

80% of people say “authenticity of content” is the main reason they follow a brand.

Get More Clients

Small businesses with blogs get 126% more lead growth than those without.

Save Money

Content marketing costs 62% less than advertising or other outbound marketing.

What would your business look like with 3x the leads you’re currently getting?

Here's the truth...

  • You already have all the experience and expertise in your field to create compelling content that will change the lives of your people.
  • You don’t have to devote hours each week to create messaging that gets results.
  • You really can write sales copy that converts with a few simple strategies.
  • You are capable of consistency with your messaging if you have the right tools.

Hi, I’m Amy Anderson, and I’ve spent the past 15 years helping companies, authors, and experts just like you create powerful messaging.

When I started out, I had a mission: I wanted to use my words to change lives. But I quickly learned that it took more than good ideas to create powerful messaging.

Since then, my work has appeared in more than 150 publications, and I've won an Emmy Award.

I’ve had the privilege to write messaging for companies like Dell, Advisors Excel, Ryan, Success Partners, and The John Maxwell Company. My clients have included Darren Hardy, John Assaraf, Todd Duncan, Stacy Tuschl, and Shawn Achor.

Today I know that a clear mission, powerful message, and engaging writing can transform readers into clients.

I’m excited to invite you to become a Mission & Message VIP!


Mission & Message VIP Monthly is a membership program designed to equip you to share your mission with the right people, write engaging content that turns readers into clients, and create messaging that consistently grows your business.

Here's how it works:

In Mission & Message VIP Monthly, each month you’ll get:

Writing Strategy

Learn a new strategy to improve your messaging every month.

Writing Resources

Get a tool, template, or checklist each month to fast-track your learning.

Writing Prompts

Apply the monthly strategy to your own business and develop impactful content.

Writing Help

Join Amy for a monthly live Q&A session to get help with any part of your messaging.

Learn to share your message with skill, clarity, and heart.

Each month, Amy shares strategies on how to:

  • Write consistently, even if you’ve never been able to before.
  • Get people to open and read your emails.
  • Stay focused on the topics that your readers want.
  • Use story structure to engage your ideal clients.
  • Write a compelling bio for your website, social platforms, and sales pages.
  • Insert emotion into your writing to connect with readers.
  • Cure writer’s block for good so you’re never stuck.
  • Develop your writing voice and personal style.
  • Create sales pages that convert.
  • Write ads that get people to take action.
  • And more…

What the gurus have been telling us is wrong.

It's not about how many times someone sees your content. It's about quality.

It's time to create relatable, quality messaging.

Your Mission & Message VIP Monthly membership includes:

Writing Strategy Videos

Amy shares a professional strategy each month that will help you create messaging with skill, clarity, and heart.

Writing Resources

Every month, download a template, tool, or checklist to implement what you’re learning right away.  

Writing Prompts

Use exercises and worksheets to customize each month’s training to your business and messaging goals.

Writing Help Live Q&A Sessions

In this monthly 30-minute live group session, get answers to your messaging questions and regular feedback to keep you on track.



Replays of the Writing Help Live Q&A Sessions

Can’t make a live Q&A session? Just send your question ahead of time, and Amy will answer it during the session. Then you can watch the replay in the members’ area and keep moving.

Training Slides from the Writing Strategy Videos

Download and review each month’s training slides or refer back to them as you’re working on your messaging.

Audio of the Writing Strategy Trainings

Download an audio version of each month’s Writing Strategy, so you can listen at the gym, in the car, or anywhere on the go.

"Amy is masterful and I LOVE the results of working with her. She is a wizard with words and really gets what it takes to get your message across to whatever audience you are addressing."

Dr. Jackie Black, Ph.D., BCC
Marriage Expert, Educator and Board Certified Coach

"Now I feel like I'm accomplishing writing tasks each week. Amy’s trainings are easy to follow, make me think, and I feel like she shares everything in such a way that everyone can relate. I’d recommend working with Amy because she has the knowledge and expertise needed to take your writing to the next level. She's real, she shares, and she listens to us. In a nutshell, she's amazing at what she does."

Tricia Crawford
CEO/Lead Learning Strategist of TLC Media Design

Become a Mission & Message VIP Member

Choose the option that meets your goals.





Monthly Writing Strategy Videos for messaging with skill, clarity, and heart

Monthly Writing Resources such as templates, tools, and checklists

Monthly Writing Prompts in worksheets you can customize

Monthly Writing Help in Live 30-Minute Q&A Sessions for feedback


Replays of the Writing Help Live Q&A Sessions posted in the members' area

Training Slides from the Writing Strategy Videos you can download for review and reference

Audio of the Writing Strategy Trainings you can download to listen on the go






A full 12 months of:

Monthly Writing Strategy Videos for messaging with skill, clarity, and heart

Monthly Writing Resource such as templates, tools, and checklists

Monthly Writing Prompts in worksheets you can customize

Monthly Writing Help in Live 30-Minute Q&A Sessions for feedback


Replays of the Writing Help Live Q&A Sessions posted in the members' area

Training Slides from the Writing Strategy Videos you can download for review and reference

Audio of the Writing Strategy Trainings you can download to listen on the go


"The coaching I’ve received from Amy has been incredible because it has forever changed my perspective on writing and more importantly, it’s given me more confidence in who I am and what I say. Honestly, Amy helped me feel that my story, told correctly, can be powerful."

David Branch
Founder of Branch Solutions Group

"Amy has a sophisticated quality far superior to the 'rock star' hype of other coaches. I’ve taken many, many courses. Hers hit the heart and the head."

LeighAnn Heil
Certified Marketing, Content and Copywriting Coach


The Writing Process Accelerator

When you join Mission & Message VIP Monthly, you'll also receive this special training. We’ll walk through an easy-to-follow but powerful process for optimizing your writing process. That translates into faster, better results—and less stress (or dread!) when sitting down to write.

You’ll get:

The Writing Process Accelerator 30-minute video training where I walk you through the various aspects of writing process, the importance of establishing your own process, and the variety of ways you can customize it to suit your needs.

The Writing Process Accelerator downloadable workbook so you can personalize your process to your schedule, style, and preferences.

Ideas, tips, and my personal favorites when it comes to optimizing my writing process and getting the most out of every writing session.

Identify your personalized writing process, refine it, and get ready to write more easily and consistently as you create your messaging.


"Amy has a special talent for making the listener (me) feel like that session was tailored to my needs, skills and aspirations."

Marshall White
Operations Director at Grand Dynamics International

We’ve designed the Mission & Message VIP Monthly to help you achieve your messaging goals. But if for any reason, you’re not excited about your membership and the potential impact it can have in your business, please email us and let us know. If you’re paying monthly, you may cancel any time and you will not be billed again. If you’ve paid for the full year, you may cancel any time in the first 30 days and receive a 100% refund, no questions asked.

Frequently Asked Questions

I designed this membership to help mission-driven coaches, consultants, artists, and entrepreneurs to share their message effectively as they help others and grow their business. If you want to do things like insert emotion into your writing, increase your email open rates, stay focused, write effective sales copy, structure and organize your writing, create a website that gets results, and cure writer’s block for good, this program is for you.

When you enroll, you’ll have immediate access to the members’ area where you can get started on your Bonus Training: The Writing Process Accelerator. Then each month, you’ll get an email notifying you of the newest training and the date of the live Q&A session. All Q&A sessions will be recorded and available in your members’ area for you to watch at any time.

We suggest you spend at least 1 ½ hours per month with the resources in this program to learn powerful strategies for improving your messaging. As with anything new, the more you practice with the resources, the better you’ll become at implementing them.

I’ve designed this membership to help you at any stage of your business growth. So whether you’ve been experimenting with your messaging on various platforms for a while now and are ready for better results, or you’re still working up to a website, blog, or social media platforms, you will find strategic tips and training to help you get to the next level of your growth.

We record each live Q&A session, so you can watch the replay in the members’ area. You can also send in a question via email to be selected for the live session. You’ll then be able to view direct feedback in the replay.

You can share your messaging questions with me via email to be selected for a live Q&A session. My team is also available via email if you have any technical questions with your membership.If you’d like more personalized feedback, I invite you to apply for one-on-one coaching where I can devote more time to your particular goals.


Are you ready to create consistent, quality messaging?





"Amy absolutely lived up to her phenomenal reputation."

Stephen Woessner
CEO of Predictive ROI and Host of Onward Nation

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